Generation Y - Understanding the business implications

Madingley Hall, Cambridge - Tuesday 16 September 2008

Work, life and consumption patterns and their implications for marketers and employers

John Glen, Senior Lecturer Economics, Cranfield School of Management

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Booking: www.mbaworld.com

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Overcoming the resistance to ideas

Madingley Hall, Madingley, near Cambridge - Wednesday 22 October 2008

The saying goes "invent a better mousetrap and the world will beat a path to your door", but as every entrepreneur knows, this isn't true.

The world will deny that mice exist, that they need trapping and that your trap is any better than anyone else's. When they finally admit that it's quite good, they will claim they knew it all along.

New ideas always face resistance, whether they are for a better business process, a new product, or a seemingly obvious idea for how to make the world around you a slightly better place. This resistance is frustrating, time consuming and often apparently illogical.

This illuminating talk from the successful inventor, entrepreneur, author and change agent, Anne Miller, will explain why this happens and more importantly, what you can do about it.

He talk will be based on her recent book The Myth of the Mousetrap, how to get your ideas adopted (and change the world)
See www.themythofthemousetrap.org

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