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Dr Tony Hooley (founder of 1…Limited)
"The most important thing about a start-up is the people involved. The directors need to add value through their experience and contacts. Staff must be committed and share options should help keep them committed. The company and the investors need to be able to work with each other - it's hard to stick with investors if you don't like them! The company must tell the investors what is happening and deliver on promises. Another key for start-ups is never ask for too little cash - it looks like bad management if you come back asking for more!"

Ray Anderson has made 22 investments in unquoted companies since 1993.
"I invest in strong leaders and unusual ideas. The ideas must be convenient for real people and bring real benefits - there's no point in an idea that you can't explain. I am contrary - I'm interested in things that other people aren't doing. Small companies can beat the big guys if they get in there early. Now is a good time for start-ups. There are more entrepreneurs around and with the end of the PC era there is a new wave of innovation. Mobile internet is on the up. Also, if you invest in a company, remember to keep the share certificate!"

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